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Every Christian should be actively involved in the harvest. How about you? Are you involved? If not, you could be the key to reaching the 10/40 Window. 3) Passionately Serve the Lord. In John 4 we see our Savior going out of his way to reach one lost soul. His pas- sion was to do the will of His Father, which is to seek and to save that which was lost. This caused His life to be lived on purpose. The importance of soul winning was evident in His life. This is an amazing thing. Our Lord was passionate about doing the will of the Father. It meant helping some lost soul realize their true need, revealing to them who He was and offering to them the “living water.” Only this can truly satisfy a soul. This story reveals that in doing so, it surpassed the physical craving of His body for food. This is how much our Lord was motivated to win the lost. The souls of men so moved Him that He endured the cross. We are challenged in our race to follow His example. Looking unto Jesus the author and finisher of our faith; who for the joy that was set before him endured the cross, despising the shame, and is set down at the right hand of the throne of God (Hebrews 12:2). If we each could grasp the spirit of our Lord in John 4 and follow His passion into our place of service, great things can happen. In this chapter we learn that our Lord was passionate about the needs of those who were lost, about doing the will of the Father, and about the great need of the harvest. Everyone is passionate about something. Should we not be passionate about doing the Father's business? Do you know what this world needs? It needs those of us who know the Lord to proclaim the Gospel to the lost and to pray for laborers. It needs believers who will participate in winning others. It needs you and me to passionately proclaim His Word. Practically, reaching the 10/40 Window is difficult for a westerner. In many places a western face is not readily accepted. Yet, reaching people from those countries and seeing them go into this needy area of the harvest has great poten- tial. Reaching others is the way to reach our world and the 10/40 Window. 10 BIMI WORLD Number 3, 2011